I ran performance marketing for national brands. Now I run it for owners.
I'm Rodrigo Retamar. I was a Director of Performance Marketing inside one of the largest advertising groups in the world, responsible for paid social, search and direct media buys for national brands. Retamar Studio brings that level of thinking to businesses where the owner still answers the phone.
What a director actually does
I worked my way up from manager to associate director to director. At that level the job stops being about running ads. It is about owning the result: deciding where the money goes across channels, setting how success is measured, leading the team that does the work, and being the person the client calls when the numbers move.
I managed millions in media and teams of up to ten people, across airlines, banking, consumer goods, restaurants, and wine and spirits. I negotiated directly with the platforms and publishers, built test-and-learn plans, and helped client and partner teams roll new programs out across markets.
What agency work taught me
Agency life taught me how strong marketing gets built: a clear strategy, specialists who go deep in each channel, and the discipline to measure everything. Those teams are designed for national brands with national budgets, and that is where they do their best work.
An owner-led business needs the same thinking in a smaller, more direct shape. With Retamar Studio you talk to the person who plans the work, writes the offer, reads the data and makes the call, so everything stays connected from the first search to the booked job.
Senior thinking, sized for a small business
Every strategy, offer, page and decision comes from me. I use modern tools, AI among them, for the repetitive parts: pulling reports, organising research, and making sure every lead gets a reply in minutes. That is how one experienced person can give a small business director-level attention at a price that makes sense for it.
Search is also changing. More customers ask Google's AI or ChatGPT who to hire, and those tools name only a few businesses. I help you become one of them, and make sure the people who find you end up booked.
What you get from that background
- One accountable person who owns the outcome, not a list of tasks
- Budget decisions across Google, Meta and AI search, made on numbers
- Measurement set up first, so we know what each booked job costs
- One clear test at a time, the way large brands improve
- Offers, pages and ads written from data, not guesswork
- Plain reporting you can read in two minutes
Who I work with
I am focusing first on home contractors and med spas, because one new job or client is worth a lot to them and speed matters. But the approach works for any owner-led business where a single new customer is worth real money: clinics, studios, retreats, professional services and more. See how it applies.
If that sounds like you, get in touch or start with the free snapshot.
I am American, started my career in New York, and work in English, Spanish and Portuguese. Former agencies and their clients are not named here; that work belongs to them.
Talk to the person who does the work.
Start with a free snapshot of how Google and AI tools present your business today.